Good intentions. Difficult decisions.

The perspective

Values, trust, understanding and practical trade-offs can pull in different directions. A useful session gives people room to examine those tensions and gives the professionals serving them questions to take back to their work.

Lesley Li brings a banker’s experience, a founder’s perspective and U Impact’s focus on investor behaviour to this discussion. The brief can become a keynote on the intention-to-action gap, a moderated panel on trust and communication, or a participatory workshop.

For organisers, the starting point is specific: who is in the room, what decision are they wrestling with, and what should they leave better able to discuss?

Give the audience a trade-off to examine

A useful sustainable-finance session can focus on a recognisable tension: wanting an investment to reflect personal values while remaining unsure about the evidence behind a claim. Ask what information the audience would need and which uncertainty would remain even after receiving it.

That gives a speaker or moderator a concrete route through a broad theme. The organiser can brief the session around the audience’s responsibilities, whether those involve explaining products, designing communications or shaping a customer conversation. The aim is a useful discussion, not a promise that positive intent will become a transaction.

Questions for your team

• Which sustainability-related decision will the audience recognise?
• What tension should speakers explore openly?
• What should professionals take back to their customer conversations?

Put the question to work

Preparing a sustainable-investing conference or client programme? Send us your theme and audience. Let’s shape Lesley’s contribution around the conversation you want to create.

Brief Lesley on your event →