Lesley Li
Co-founder · Market and investor insight
Lesley connects financial-services experience with the practical question at the heart of u impact: what helps more people feel able to engage with investing?
Meet Lesley →The people behind the method
Three perspectives.
One shared problem.
u impact brings together market insight, research and technology, and complex financial-services delivery. That combination shapes how we investigate investor behaviour and turn findings into something a team can actually test.
Meet the founders
Experience that connects
research to implementation.
Dr Clemens Chaskel
Co-founder · Platform and research
Clemens combines innovation-strategy work with organisations around the globe, applied research at the Institute for Manufacturing, University of Cambridge, and experience founding InnovationFlow.
Meet Clemens →
Alistair Hume
Co-founder · Delivery and methodology
Alistair brings 15+ years of finance, data, systems and regulatory-change delivery across major banks and start-ups.
Meet Alistair →Investor backing
Backed by SDG Investments.
SDG Investments is an investor in u impact and backs the team as we develop the assessment, learn from new projects and bring the work to more financial-services organisations.
Its own work connects sustainable infrastructure projects with institutional investors. This experience keeps our ambition connected to the realities of sustainable finance.
Meet SDG Investments ↗Why u impact exists
The industry often knows where people stop.
Conversion funnels show the stage at which somebody leaves. Traditional questionnaires can describe stated preferences. Neither necessarily explains why an interested investor still feels unable to act.
u impact was created to connect those layers: use structured evidence to understand different response patterns, turn cohort differences into candidate hypotheses, and design interventions that can be measured rather than assumed.
Our first sustainable-investor study combined questionnaires with interviews. The current assessment extends that work through a deterministic nine-profile model and a continuing programme of project-by-project calibration.
Bring us a question your board keeps asking.
We will help define the evidence needed to investigate it responsibly.