What the responses show
In our verified Mirai event-window reanalysis, 56% of responses at the choosing stage reported feeling stuck.
Based on responses from real participants at live events run by U Impact in cooperation with NTT DATA.
Being at the choosing stage tells us where someone is in their investment journey. Asking whether they feel stuck adds a different insight: how they experience that decision.
For wealth managers and investment platforms, the practical question is what sits behind that feeling. Would a clearer explanation of the options help? Does the investor need to discuss uncertainty? Is the choice itself overwhelming? The percentage points to a question worth investigating; it does not establish the cause.
U Impact helps teams investigate these patterns in a defined customer group and turn the findings into support options worth testing, from clearer guidance to a more useful next step in the investor journey.
Investigate the decision, not just the screen
Start with the choice customers are trying to make. A selection page can be easy to navigate while the investment decision still feels difficult. Ask customers to explain what they are comparing, what remains unclear and what would help them decide whether to proceed.
The next research step should distinguish those explanations. If people cannot explain the differences between options, a clearer comparison may be worth testing. If they understand the options but remain uncertain about committing, more descriptive copy may miss the question. These are candidate responses to investigate, not conclusions from the percentage.
Questions for your team
- Which investment decision is the customer trying to make?
- What do they mean when they say they feel stuck?
- What evidence would show that the proposed support is useful?
Evidence and interpretation
Based on responses from real participants at live events run by U Impact in cooperation with NTT DATA.
The percentage describes participants who selected the choosing stage and answered the question about how their investment journey felt. It is a share within that stage, not a share of all participants.
Aggregate-only reanalysis verified on 10 October 2026: completed response records marked valid, assigned to the Mirai 26 or Mirai 26 Day 2 cohort, and completed on 9-10 June 2026 UTC. Completions outside the event window are excluded. All included stage, momentum and barrier answers were present. The barrier base excludes responses selecting no barrier. The unit is a response record; repeat participation across days has not been ruled out. Current question wording is verified in survey-v2, but historical wording exposure is not independently established. Small subgroup bases require caution. This self-selected, cross-sectional cohort supports neither population estimates nor causal conclusions. The revised cohort replaces the earlier summary percentages, which could not be reproduced with the checked filters.
Read the cohort definitions, methods and revision note.
Read more about our methodology and financial investment behaviour: the field guide.
Put the question to work
Want to understand where your investors feel stuck? Tell us which customer group and decision you want to investigate. We can discuss a focused diagnostic.